In our last episode of “Weird Veggies I Have Known and Learned to Love”, we talked kohlrabi; today it’s that ‘not quite celery – where’s the beet’ thing called Swiss Chard. Chard suffers from a branding problem – how good does it feel saying the word “chard”?
Right?
Broccoli – now THERE’s a word that has a good feel in your mouth – very Italian and dramatic — brock–o–li. “Chard” has no charm at all; they should have stuck with the name that they used to call it, “Silver Beet” – that at least has a little bit of charm to it. Even ‘spinach beet’ which was another name for it, is better. Chard? A marketing specialist would have a field day with this – let’s find the guy who came up with ‘the other white meat’ – that’s the guy we want to rebrand chard. (more…)