Everyone has their favorite event or story from the recent Winter Olympics. Mine is the tale of the Norwegian Curling Team’s very colorful pants. Now, how they came to find the pants is not the topic here. The pants, however, attracted a huge amount of attention worldwide, not only for the Norwegian team (which finally lost in the end to the Canadians), but also for the sport itself. A fan from Rochester started a Facebook page, The Norwegian Curling Team Pants which has 600,000 fans (including 200,000 from Norway itself).
CNBC was running curling coverage after the close of business on Wall Street, so there the traders were, ogling the Norwegians’ red, white and blue diamond pants, while the teams were playing what has been heretofore considered a sport about as exciting as watching corn grow. (more…)
